2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
In-depth articles, analysis, and actionable tips on customer data platforms (CDPs).
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Successful customer data platform implementations depend on more than just the right technology. Learn how marketing and IT alignment enable sustained CDP success.
Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.
In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.
By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.