In-depth articles, analysis, and actionable tips on customer data platforms (CDPs).
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.