We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Organizational issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
What does your customer journey map really tell you about your customers? See how to create 4 types of maps, for personalization and omnichannel marketing.
I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven, and evolving the business model. And because customer data is at the center of all the transformation programs, implementing a Customer Data Platform or CDP should be a primary investment […]
Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and leverage it for business value. And while CDPs can be used for a variety of applications due to their breadth of functionality, advertising is one of the top use cases […]
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.