What is the CIO’s Role in Selecting a CDP?

CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.  

Why CDPs are Key Digital Transformation Platforms

I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven, and evolving the business model. And because customer data is at the center of all the transformation programs, implementing a Customer Data Platform or CDP should be a primary investment […]