What is the CIO’s Role in Selecting a CDP?
CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Should You Build or Buy a Customer Data Platform (CDP)?
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Organizational Engagement Is the Key to CDP Success
Organizational issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
Why CDPs are Key Digital Transformation Platforms
I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven, and evolving the business model. And because customer data is at the center of all the transformation programs, implementing a Customer Data Platform or CDP should be a primary investment […]
How to Create a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Measuring and Improving the Customer Experience (CX)
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.