Join Your Peers for the Inaugural CDP World Conference
Coming to Las Vegas is the first ever global summit for the CDP industry, CDP World. Register now for free!
NOW AVAILABLE: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS GET GARTNER REPORT
In-depth articles, analysis, and actionable tips on first-party data.
Coming to Las Vegas is the first ever global summit for the CDP industry, CDP World. Register now for free!
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.