What is First-Party Data and Why Is It So Important?
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
The Difference Between First-party, Second-party and Third-party Data
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.