Data Clean Rooms: What Marketers Need to Know
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Tag: First Party Data
In-depth articles, analysis, and actionable tips on first-party data.
What is First-Party Data? How To Build a First-Party Data Strategy
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
What is the Difference Between First-Party, Second-Party and Third-Party Data?
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?