CDP World – Oct 28-29 – Las Vegas Register for Free
In-depth articles, analysis, and actionable tips on first-party data.
Coming to Las Vegas is the 2nd annual global summit for the CDP industry, CDP World. Register now for free!
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.