2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
In-depth articles, analysis, and actionable tips on lifetime value (LTV).
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.