2025 Gartner^® Critical Capabilities for Customer Data Platforms Access report

Tag: Single Customer View

In-depth articles, analysis, and actionable tips on the single customer view (SCV).

Decorative feature image for 5 Steps To Building A Single Customer View article on CDP.com

5 Steps To Building A Single Customer View Now

Want to know how to build a single customer view? This post walks you through the process.

Decorative feature image for How to Turn Data Into Currency with a Single Customer View article on CDP.com.

How to Turn Data Into Currency with Single Customer View Benefits

Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.