2025 Gartner® Critical Capabilities for Customer Data Platforms Read the report

CDP Basics: What You Need to Know About Customer Data Platforms

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CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.

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The CDP category is growing at a rapid pace. Check back often to stay abreast of the latest news, trends, and emerging technologies with this list of CDP industry studies.

What is Digital Transformation? All You Need to Know

Discover how digital transformation improves customer experience and efficiency. Learn about the 4 main pillars and how you too can offer more business value.

CDP Basics: What You Need to Know About Customer Data Platforms

Attribution Models: A Complete Guide for Marketers

Customer Data Platform (CDP) Industry Studies

What is Digital Transformation? All You Need to Know

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