An AI agent is software that autonomously pursues a goal by reasoning, planning, and taking multi-step actions — learning from outcomes to improve over time.
AI agents differ from chatbots and copilots by their level of autonomy. A chatbot responds to prompts with scripted answers. A copilot suggests actions for a human to approve. An AI agent receives a goal, breaks it into tasks, executes them, and adapts based on results — all within guardrails set by humans.
In marketing, AI agents can autonomously select audiences, generate content, choose channels, optimize timing, and adjust budgets. An enterprise AI agent platform provides the infrastructure to build, deploy, and govern these agents on top of unified customer data.
Read More: AI Agent Platform: The Complete Guide to Building AI Agents
