Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Author: Brian Carlson
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Artificial Intelligence
Top 4 Enterprise AI Trends for 2022 and Beyond
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Customer Journey
How to Use a CDP For Customer Journey Orchestration
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.
Data Governance
What is the CDP Bureau?
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Customer Data Platform (CDP)
Top CDP Use Cases and How To Develop Them
How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your
Customer Journey
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value (CLTV) with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Omnichannel Marketing
Top Benefits of a CDP: A 4-Step Approach to Better Customer Experience
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.