How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Author: Brian Carlson
Ask an Expert: What Makes a Great Customer Experience?
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
An 8-Step Approach to a Successful CDP RFP Process
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
6 Innovative Ways CDPs Are Fueling Digital Transformation
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
CDP vs. CRM: How to Master Your MarTech Stack
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Customer Data Platform (CDP)
Top CDP Use Cases and How To Develop Them
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
What Analytics Capabilities Should You Look for in a CDP?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
4 Ways to Get Business Value from a CDP
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Structured Data vs. Unstructured Data, Explained
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
What Makes A Successful Innovation Team?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Customer Journey
How to Use a CDP for Customer Journey Orchestration
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
MarTech Landscape: What Trends Will Define 2023?
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Can a Center of Excellence Solve CDP Buy-In Challenges?
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Composable CDP vs. Integrated CDP: What’s the Difference?
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
MarTech Trends: What Technologies Live Up to the Hype?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
How to Achieve Data Democratization With a CDP
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Who Should Be On Your CDP Implementation Team?
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
How to Navigate Data Privacy and Compliance with a CDP
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
The Top 5 Skills Modern C-Suite Executives Need to Succeed
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Are Low-Code/No-Code Development Platforms Living Up to the Hype?
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Artificial Intelligence
Top 4 Enterprise AI Trends for 2022 and Beyond
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Data Governance
What is the CDP Bureau?
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Customer Journey
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.