Composable CDP vs. Integrated CDP: What’s the Difference?
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
Author: Brian Carlson
MarTech Trends: What Technologies Live Up to the Hype?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
How to Achieve Data Democratization With a CDP
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
Customer Data Platform (CDP)
Top CDP Use Cases and How To Develop Them
How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Who Should Be On Your CDP Implementation Team?
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
How to Navigate Data Privacy and Compliance with a CDP
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
The Top 5 Skills Modern C-Suite Executives Need to Succeed
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Are Low-Code/No-Code Development Platforms Living Up to the Hype?
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Artificial Intelligence
Top 4 Enterprise AI Trends for 2022 and Beyond
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Customer Journey
How to Use a CDP For Customer Journey Orchestration
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.
Data Governance
What is the CDP Bureau?
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Customer Journey
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value (CLTV) with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Omnichannel Marketing
Top Benefits of a CDP: A 4-Step Approach to Better Customer Experience
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.