
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.