
How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.