Customer Data Platform (CDP) Industry Studies

The report provides market variables, trends and scope, as well as component analysis, deployment mode analysis and organization size analysis. Research and Markets also provides a competitive analysis, as well as a regional analysis for the healthcare CDP market.

This Gartner report details the CDP market, lists representative vendors and makes market recommendations. According to Gartner, “Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-party data management.”

In this blog post, Julian Archer, VP and Principal Analyst at Forrester explores the (at the time) relatively new arrival of standalone CDPs and what they can do for B2B organizations.

According to Grand View Research, “This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global customer data platform market report on the basis of type, application, and region.”

This research report provides insights on results that early adopters of B2B CDPs are realizing. It also includes Forrester’s take on their ideal characteristics.

In this Forrester Wave™ report, Steven Casey, VP and Research Director at Forrester evaluates the 13 most significant providers in the B2B CDP category, including Treasure Data.

According to Quadrant Knowledge Solutions, “This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capabilities, competitive differentiation, and their market position.”

According to Forrester, “Simplicity isn’t enough to solve complex marketing challenges.” In this report, analysts Joe Stanhope and Stephanie Liu explore how CDPs are meeting the needs of B2C marketers.

This article from eMarketer cites data from surveys performed by The Relevancy Group and CDP Institute.

This post by Gartner analyst Chris Pemberton details how marketers can convince business leaders to invest in a customer data platform. It’s useful for marketers looking to build a business case for a CDP. 

In this research report, Gartner analyst Benjamin Bloom details how CDPs can improve multi-channel marketing agility with a hub and spoke model. According to Gartner, “Marketing leaders can use this research to evaluate and adopt a decentralized multichannel marketing approach.”

In this research report, Gartner Senior Director Analyst Lizzy Foo Kune demystifies the CDP category and clarifies similarities and differences between CDPs and overlapping technology categories.