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Customer Data Platform (CDP) Industry Studies

The CDP category is growing at a rapid pace and there is a lot of research and development being done. To help you stay on top of the latest news, trends, and emerging technologies, we’ll keep this list of CDP industry studies (including CDP analyst and CDP vendor studies) updated on a regular basis.

CDP Vendor Comparison (CDP Institute)

This downloadable guide from CDP Institute provides a side-by-side comparison of CDP vendors based on key differentiating features.
Publish By: CDP Institute
Link: http://www.cdpinstitute.org/resources/cdp-vendor-comparison/ (Note: CDP Institute free membership required)

Customer Data Platforms (Real Story Group)

The Customer Data Platforms research from Real Story Group critically evaluates the weaknesses and strengths of 31 CDP products.
Publish By: Real Story Group
Link: https://www.realstorygroup.com/Reports/cdp (Note: Subscription required)
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