The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report

Customer Data Platform (CDP) Industry Studies

The CDP category is growing at a rapid pace and there is a lot of research and development being done. To help you stay on top of the latest news, trends, and emerging technologies, we’ll keep this list of CDP industry studies (including CDP analyst and CDP vendor studies) updated on a regular basis.

Are Customer Data Platforms Delivering on Their Big Promises?

Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them. This report includes the key findings from a survey of marketers involved in selecting and using marketing technologies, especially customer-data focused solutions such as a CDP.
Publish By: Treasure Data
Link: https://www.treasuredata.com/i/advertiser-perceptions-the-state-of-cdps/ (Note: registration required)

Everything You Need to Know About CDPs (Online Guide)

This online resource from Treasure Data explains what a CDP is, compares CDPs to CRMs and DMPs and provides common use cases of CDPs. The guide also details the ROI of a CDP and how to choose the right one.
Publish By: Treasure Data
Link: https://www.treasuredata.com/customer-data-platform-guide/

MarTech Intelligence Report: Customer Data Platforms: A Marketer’s Guide (Fourth Edition)

This 76-page report from MarTech reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 22 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Publish By: MarTech.org
Author: Pamela Parker
Link: https://downloads.digitalmarketingdepot.com/MIR_1808_CusDatPlat_landingpage_email.html (Note: Free registration required)

CDP Vendor Comparison (CDP Institute)

This downloadable guide from CDP Institute provides a side-by-side comparison of CDP vendors based on key differentiating features.
Publish By: CDP Institute
Link: http://www.cdpinstitute.org/resources/cdp-vendor-comparison/ (Note: CDP Institute free membership required)

Customer Data Platforms (Real Story Group)

The Customer Data Platforms research from Real Story Group critically evaluates the weaknesses and strengths of 31 CDP products.
Publish By: Real Story Group
Link: https://www.realstorygroup.com/Reports/cdp (Note: Subscription required)
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