2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
In-depth articles, analysis, and actionable tips on data privacy.
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.
Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.