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Retail Media Network

Retail media networks give second-and-third-party brands the ability to purchase ad inventory and market to customers across a retailer’s owned channels with an extremely targeted approach.

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Cloud Migration

Cloud migration is a process where some–or all–of an organization’s digital assets, services, databases, resources, applications, infrastructure, and storage are moved into cloud environments.

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2023 Gartner Multichannel Marketing Survey

This survey covers critical insights from nearly 400 CMOs and digital marketing leaders across North America, the UK, Germany, France, and the Nordic region. More key findings from Gartner’s 2023 Multichannel Marketing survey are available to Garter clients though subscription.

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Multi-Touch Attribution

Multi-touch attribution marketing is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see the best return on investment (ROI).

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Get latest CDP news Subscribe to our newsletter Subscribe to the CDP.com Newsletter Stay up to date with the latest customer data platform news, analysis,

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Thank you!

Thank You! Access your copy of the CDP RFP Guide and CDP RFP template below. CDP RFP Template Access your copy of our CDP RFP

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Structured Data

Structured data is data that is predefined, meaning each of the data points have assigned fields in a spreadsheet, table, or database.

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Data Cleansing

Data cleansing is the process of analyzing and detecting incorrect or corrupt data and then correcting or removing it from the dataset. 

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Data Lake

A data lake is a repository of data stored in its raw format. This data can be structured (databases), unstructured (documents, PDFs, email), or semi-structured (XML, CSV, JSON). In addition, a data lake can store images, audio, video, log files, clickstreams, social media, and IoT data.

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Data Democratization

Data democratization is the process of enabling both technical and non-technical users within an organization to access and leverage unified data securely.

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Agile Methodology

Agile methodology is a set of principles designed to modernize software development and project management teams for flexibility and scale.

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Low-Code/No-Code Development

Low-code and no-code development refers to a set of platforms and software tools that enable enterprise developers and other non-developer employees (i.e., business users) to build web experiences and applications in a modular, drag-and-drop fashion.

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Behavioral Marketing

Behavioral marketing creates more targeted and personalized offers to customers and prospective customers based on the knowledge of actions they previously performed.

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Data Masking

Data masking is a technique for modifying data that allows authorized people or applications to use customer’s personal data while preventing or limiting its exposure or use by unauthorized people or applications, in an effort to improve data security and privacy.

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CDP Bureau United States
Data Governance

What is the CDP Bureau?

The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.

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Data Clean Room

A data clean room is a secure, encrypted location where first-party data can be anonymized and matched with aggregated second-and-third-party data from trusted partners and publishers to perform analysis.

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Third-Party Cookie

Third-party cookies are used to target consumers with ads based on consumer interests and browsing history gathered from website searches and browser activity.

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Second-Party Cookie

A second-party cookie represents data shared directly between two organizations, either as part of a direct partnership or through data monetization.

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First-Party Cookie

A first-party cookie collect user engagement data that a consumer directly has with a brand’s owned channels, like a direct-to-consumer website, chatbot, loyalty program, membership, or owned mobile app.

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Lookalike Model

Lookalike modeling creates better segmentation and targeting for marketing campaigns, which leads to improved advertising effectiveness and higher ROI.

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Single Customer View (SCV)

A single customer view (SCV), also known as a Customer 360 view or a Unified Customer View, is a complete set of the data an organization has about a customer, which can be accessed in a single location.

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Tag Management

Tag management is a system for efficiently overseeing and updating the various marketing tags that an organization embeds in its websites and mobile applications.

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Marketing Automation

Marketing automation is the use of software to automate certain tasks, such as sending a thank you email to a customer, that would otherwise require a person to handle manually.

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2022 State of the CDP

This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the priorities of better protecting

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Identity Resolution

Identity resolution is the process of creating an addressable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems.

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2030, Today

Segment published an interactive online site and a companion (PDF) report. The report is based on a survey of over 4,000 customer data decision makers

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2021 State of the CDP

Tealium’s “State of the CDP” report surveyed 300 marketers in the US with the goal of developing a better understanding of the current and future

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Artificial Intelligence (AI)

Artificial Intelligence (AI) is a discipline that uses computers and data to simulate the capabilities of the human mind, but much more quickly, at a scale and a speed that no human could ever achieve.

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Personalization

Personalization is the process of tailoring communications or customer experiences taking into account the unique aspects of each individual.

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Data Model

A data model is a representation of entity relationships, designed to create a shared model for designers, developers, data scientists and others.

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Data Ingestion

Data ingestion is the process of connecting to multiple data sources and transporting the data from each source into a single repository, typically a database, data warehouse, or data lake

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Customer Experience (CX)

Customer experience is the customer’s perception of their interactions with your business, including all the actions, messages, and engagement you perform across all customer touchpoints.

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Retail Marketing

Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services.

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Direct to Consumer (DTC)

Direct to consumer (DTC) is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products directly to their customers instead of selling them through retailers and wholesalers.

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Data Management Platform (DMP)

A DMP, or data management platform, is a software tool used primarily in advertising and marketing to build profiles of anonymous individuals, store summary data about each individual, and share their data with advertising systems.

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Cookie Policy

Last modified: December 10, 2021 INTRODUCTION The cdp.com website (owned and operated by Treasure Data, Inc.) uses cookies for improving website experiences, analytics, remembering preferences

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Terms of Use

This Terms of Use (“Terms,” “Terms of Use”) is made between Treasure Data, Inc. (“Treasure Data,” “we,” “us,” or “our”) and you, whether personally or

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Ad Exchange

An ad exchange is a digital marketplace where buyers and sellers come together and enter into a real-time bidding process to buy and sell ad space.

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Customer Lifetime Value

Customer lifetime value is the amount of money a customer is expected to spend with your company (buying products or services) over their lifetime with your company.

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ETL and ELT

ETL (Extract, Transform, and Load) and ELT (Extract, Load, and Transform) are acronyms that describe the three stages of a data pipeline.

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Supply Side Platforms (SSPs)

A supply-side platform (SSP) is an adtech software that helps publishers and other advertisers automate the management, selling, and optimization of ad inventory (audio, video, display, mobile) on their web and mobile properties.

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CPG Marketing

CPG marketing is defined as the activities and campaigns used to generate awareness, brand affinity, and loyalty for a company’s consumer packaged goods.

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Write For Us

Write for Us   Are you a professional with a unique viewpoint on the customer data platform market? We accept high-quality posts that help our

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Data Privacy

Data privacy is the process of giving consumers the right to say who can use their information, what they can use, and how it can be used.

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Your Comprehensive Guide to the CDP Industry × Thank you for subscribing to our newsletter. Customer Data Perspectives Podcasts Insights From Today’s Data and Marketing

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About CDP.com

About CDP.com Our Mission Welcome to CDP.com! Our goal is to empower data-driven marketing professionals, marketing technology pros, innovative customer service and sales leaders, IT

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Global Privacy Policy

Last modified: December 10, 2021 Treasure Data, Inc. and our subsidiaries and affiliates (collectively, “Treasure Data“, “we“, or “us“) respect your privacy and commit to

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