CDP World – Oct 28-29 – Las Vegas Register for Free
Too often, marketing is stuck between IT’s obsession with “zero copy” data warehousing and a fragmented mess of marketing tools that don’t talk to each other.
Social media marketing is the use of platforms such as Facebook, Instagram, Twitter, and YouTube to engage with audiences across various devices
Social media analytics tools are software applications used to intake, process, interact with, and visualize social media data.
Social media analytics is the practice of deriving business insights from data mined from social networks such as Facebook, Twitter, and Instagram.
Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results.
Native advertising is a form of paid display advertising that closely matches the media in which it appears. One of the most common examples of native advertising is the publication of a sponsored article on a news website, or a sponsored post on a blog.
Mobile marketing is the practice of connecting with prospects and customers on their smartphones and other mobile devices, such as tablets or smartwatches
Marketing analytics is the use of software and other tools to measure the effectiveness of a campaign based on relevant data.
Experiential marketing is a form of brand marketing that aspires to connect with consumers on a more immersive level than traditional forms of advertising, such as a TV ad or a billboard.
Event management is the end-to-end process of organizing and running large gatherings of people, either online through webinars and other virtual events, or in face-to-face events such as trade shows, conferences, concerts, and weddings.
Ecommerce marketing is the end-to-end process of generating traffic and sales in an online store.
Drip marketing refers to automatically sending customers and prospects pre-composed messages over time.