
‘Deliver the Cycle of Growth:’ Highlights from the Gartner Marketing Symposium
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium 2023. Treasure Data CMO Mark Tack explains.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium 2023. Treasure Data CMO Mark Tack explains.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.
Understand the principles of data governance, and how to create a secure data governance framework for your organization.
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
Retail media networks give second-and-third-party brands the ability to purchase ad inventory and market to customers across a retailer’s owned channels with an extremely targeted approach.
.Research from WBR Insights and Treasure Data explores how retailers are adapting their customer experience strategies to meet consumer demand, the challenges they face, and the investments in technology they’re making to drive results.
Understand how to use big data to turn your customer experience strategy into measurable business practices with a CDP.
Treasure Data and CCW explore trends impacting data privacy in customer service, and how companies can use tech to establish best data privacy practices.
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Composable software is an approach to building system infrastructure through modules.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
Cloud migration is a process where some–or all–of an organization’s digital assets, services, databases, resources, applications, infrastructure, and storage are moved into cloud environments.
By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here’s how to get started.
This survey covers critical insights from nearly 400 CMOs and digital marketing leaders across North America, the UK, Germany, France, and the Nordic region. More key findings from Gartner’s 2023 Multichannel Marketing survey are available to Garter clients though subscription.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.
rom understanding customer behavior to improving marketing decisions, these tips will show why investing in a CDP should be essential to any company’s digital strategy.
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Learn how to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Multi-touch attribution marketing is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see the best return on investment (ROI).
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
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Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.
How does a CDP, DMP, or CRM fit into your MarTech strategy? They’re all very different solutions, and many businesses use more than one.
Big data can drive business and support cybersecurity. Will Andrews, Gigasheet, shares his perspective on how data can be used to to protect their organization.
CDP.com’s comprehensive CDP RFP guide and RFP template gives you everything you need to know to select the right customer data platform for your organization.
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
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Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Customer sentiment analysis, also called opinion mining, is the automated process of identifying how your customers feel about your product, service, or brand.
Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.
Maximize ROI with an Efficient CDP RFP Process Download this complimentary CDP RFP guide and CDP RFP template to kickstart your customer data vendor evaluation
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
Semi-structured data is unstructured data with some structural attributes.
Unstructured data is data that is not defined by a particular model, or schema.
Structured data is data that is predefined, meaning each of the data points have assigned fields in a spreadsheet, table, or database.
Treasure Data explores what building a connected customer experience looks like at every stage of the customer journey, along with the tools organizations need to engage customers through the right channels, at the right time.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Customer journey orchestration is the process of delivering personalized experiences along the customer journey that lead to an optimal next step.
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Customer data management (CDM) is a strategy that comprises the tools, processes, and people required to collect, manage, and analyze customer data.
Data cleansing is the process of analyzing and detecting incorrect or corrupt data and then correcting or removing it from the dataset.
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.
A data lake is a repository of data stored in its raw format. This data can be structured (databases), unstructured (documents, PDFs, email), or semi-structured (XML, CSV, JSON). In addition, a data lake can store images, audio, video, log files, clickstreams, social media, and IoT data.
There are two ways you can store data in a database: schema or schemaless. Each approach has advantages and disadvantages depending on how you plan to use that data.
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2023. Summaries and dates are included.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities in enterprise organizations.
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
Customer segmentation is a the process of segmenting individuals into audiences based on common characteristics and attributes.
A Center of Excellence (CoE) is a team of specialized employees who provide strategic planning and establish best practices surrounding a subject or goal.
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
David Raab, founder, CDP Institute, explores the differences between composable CDPs and integrated CDPs, and what to consider when making the best decision for your
The first industry study of asset managers explores the level of understanding and adoption of customer data platforms (CDPs) across the industry.
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
In this white paper, David Raab, CDP Institute, explores how your organization can address the challenges of AI deployment to reap the rewards of AI success.
Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
Ted Rubin, social marketing strategist, shares his thoughts on customer experience and creating retail relevancy.
New research reveals data and operational priorities that are shaping the future of tech in asset management.
New research from Synthesis/Soundhelm Partners reveals how asset management firms think about their MarTech stack, data management and operational efficiency.
What does the future of MarTech hold? Kris Hughes, Zanate Ventures, explores the promise of no-code marketing software, and how it’s transforming the industry.
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Learn about the types of customer data, the importance of data enrichment, and how to optimize your first-party data strategy in this guide from Treasure Data.
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Data democratization is the process of enabling both technical and non-technical users within an organization to access and leverage unified data securely.
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
Paul Roetzer, founder & CEO of the Marketing AI Institute, shares his perspectives on the future of artificial intelligence in marketing.
A growing collection of up-to-date data privacy statistics, consumer brand trust statistics, data governance, adoption, and strategy statistics from CDP.com.
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Learn about the four different types of data analytics, and how marketers can use them to effectively measure, analyze and activate their customer data.
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Want to know how to build a single customer view? This post walks you through the process.
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
Agile methodology is a set of principles designed to modernize software development and project management teams for flexibility and scale.
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
This page is a running list of data privacy laws and regulations around the world. The page will be updated as new laws and regulations emerge.
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
Treasure Data’s Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
The CDP Industry Update Report is produced by the CDP Institute on a bi-annual basis. It provides detailed information on the CDP industry including vendor
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
A digital experience platform is a set of tools that allows businesses to manage and improve the digital experience across channels and devices.
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Low-code and no-code development refers to a set of platforms and software tools that enable enterprise developers and other non-developer employees (i.e., business users) to build web experiences and applications in a modular, drag-and-drop fashion.
This annual report from AI Institute breaks down how marketing and sales teams are using artificial intelligence (AI) to evolve their engagement strategies, and what
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Artificial intelligence (AI) is transforming marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
comprehensive overview of growth, funding, mergers and acquisitions and other ongoing market trends in the digital media and marketing through Q2 2022.
David Raab, CDP Institute, explores what you should consider when deciding between an integrated or composable CDP for your business.
Scott Brinker breaks down how to help marketers with integrations, surprises in this year’s marketing tech landscape, and how marketing leaders are adapting their strategies.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Scott Brinker, Chiefmartec, on the MarTech landscape, integrations, and how marketing and IT leaders can make sense of the tech stack.
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
Learn how CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
This report from Gartner explores the state of marketing and MarTech budgets and marketing spend across categories for enterprise companies throughout 2022.
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
This report from Forbes Insights and Treasure Data explores how today’s leaders view the customer experience today, and how different strategies separate the data leaders
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
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The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
Behavioral marketing creates more targeted and personalized offers to customers and prospective customers based on the knowledge of actions they previously performed.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
CDP.com asked 2,500+ adults in the U.S. to share their opinions on AI in marketing, customer service, and the customer experience. Here’s what we found.
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Artificial intelligence (AI) has completely transformed how marketers interact with customers. But while AI’s value may seem clear to marketers, consumer perception isn’t as cut
Data masking is a technique for modifying data that allows authorized people or applications to use customer’s personal data while preventing or limiting its exposure or use by unauthorized people or applications, in an effort to improve data security and privacy.
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Getting Personal: Consumer Perspectives on AI in Marketing and Customer Service Research reveals where marketing and customer service are getting AI right – and where
Your customers want personalized interactions, so you need to consider integrating your contact center with the data that comes from a Customer Data Platform (CDP).
New research on customer journey management reveals businesses devote top talent and technology to improve the customer journey but challenges remain. Download the report to
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Allison Schiff, AdExchanger, on the problem with tech jargon, MarTech and AdTech trends, and data privacy regulations.
Kim Davis, editorial director, MarTech, discusses marketing activations, attribution, and what companies need to consider before implementing a CDP.
Customer Data Perspectives host Isaac Sacolick chats with Anthony Manson, CDO, WebMD Medscape, on digital transformation in life sciences.
Host Isaac Sacolick speaks with Dale Tuck, CITO, Primerica, on how leaders can unlock value from their customer data systems.
Host Isaac Sacolick sits down with David Raab, CDP Institute, to discuss the past, present and future of the CDP. Watch or listen now.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
A data clean room is a secure, encrypted location where first-party data can be anonymized and matched with aggregated second-and-third-party data from trusted partners and publishers to perform analysis.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
Third-party cookies are used to target consumers with ads based on consumer interests and browsing history gathered from website searches and browser activity.
A second-party cookie represents data shared directly between two organizations, either as part of a direct partnership or through data monetization.
A first-party cookie collect user engagement data that a consumer directly has with a brand’s owned channels, like a direct-to-consumer website, chatbot, loyalty program, membership, or owned mobile app.
Lookalike modeling creates better segmentation and targeting for marketing campaigns, which leads to improved advertising effectiveness and higher ROI.
A single customer view (SCV), also known as a Customer 360 view or a Unified Customer View, is a complete set of the data an organization has about a customer, which can be accessed in a single location.
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
Data privacy regulations protect the personal data of citizens or residents within certain locations.
Martech, or marketing technology, is the all-inclusive term for the software and digital solutions that support marketing operations. See examples here.
Do you need a CMP or will a CDP deliver on your privacy demands? This survey by the CDP Institute sought to determine if CDPs
Learn more about the drivers behind the explosive growth of CDPs in APAC. This CDP in APAC report, compiled by the CDP Institute, details the
Learn more about the drivers behind the explosive growth of CDPs in EMEA. This CDP in EMEA report from the CDP Institute highlights the changes
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
Tag management is a system for efficiently overseeing and updating the various marketing tags that an organization embeds in its websites and mobile applications.
Marketing automation is the use of software to automate certain tasks, such as sending a thank you email to a customer, that would otherwise require a person to handle manually.
Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management? To
This new WBR Insights survey of 200 retailers explores how brands intend to use customer data and new data technologies to improve the customer experience
This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the priorities of better protecting
Identity resolution is the process of creating an addressable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems.
Customer retention is a measure of an organization’s ability to keep customers.
This study analyzes aggregate results from use cases that CDP Institute members have entered into the Institute’s online Use Case Generator. The report also includes
Constellation evaluates more than 25 solutions categorized in the CDP market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection
The CDP Industry Update Report is produced twice per year and provides detailed information on the CDP industry: vendors, employment, and funding broken out by
According to the report’s description, “This IDC study presents estimated 2020 customer data platform (CDP) software revenue shares in a total market valued at $1.3
Segment’s second annual Customer Data Platform report takes an in-depth look into how organizations are using CDPs – exploring the data they’re collecting, and the
Segment published an interactive online site and a companion (PDF) report. The report is based on a survey of over 4,000 customer data decision makers
Tealium’s “State of the CDP” report surveyed 300 marketers in the US with the goal of developing a better understanding of the current and future
This research report categorizes the customer data platform market based on components, type, deployment mode, organization size, application, vertical, and regions. It provides a global
Research and Markets provides an industry analysis report and forecast for the CDP industry (2021-2027). The report provides a market overview and competitive analysis. The
The report provides market variables, trends and scope, as well as component analysis, deployment mode analysis and organization size analysis. Research and Markets also provides
This Gartner report details the CDP market, lists representative vendors and makes market recommendations. According to Gartner, “Marketing leaders can use this guide to understand
In this blog post, Julian Archer, VP and Principal Analyst at Forrester explores the (at the time) relatively new arrival of standalone CDPs and what
According to Grand View Research, “This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends
This research report provides insights on results that early adopters of B2B CDPs are realizing. It also includes Forrester’s take on their ideal characteristics.
In this Forrester Wave™ report, Steven Casey, VP and Research Director at Forrester evaluates the 13 most significant providers in the B2B CDP category, including
According to Quadrant Knowledge Solutions, “This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users
According to Forrester, “Simplicity isn’t enough to solve complex marketing challenges.” In this report, analysts Joe Stanhope and Stephanie Liu explore how CDPs are meeting
This article from eMarketer cites data from surveys performed by The Relevancy Group and CDP Institute.
This post by Gartner analyst Chris Pemberton details how marketers can convince business leaders to invest in a customer data platform. It’s useful for marketers
In this research report, Gartner analyst Benjamin Bloom details how CDPs can improve multi-channel marketing agility with a hub and spoke model. According to Gartner,
In this research report, Gartner Senior Director Analyst Lizzy Foo Kune demystifies the CDP category and clarifies similarities and differences between CDPs and overlapping technology
This post by Gartner analyst Benjamin Bloom lists the CDP attributes sought after by multichannel marketers: storage, unification, analytics and orchestration.
Customer relationship management (CRM) is a process for collecting, maintaining and updating information about customers and prospective customers.
Artificial Intelligence (AI) is a discipline that uses computers and data to simulate the capabilities of the human mind, but much more quickly, at a scale and a speed that no human could ever achieve.
Personally identifiable information (PII) is information that can be used to verify a person’s identity.
Personalization is the process of tailoring communications or customer experiences taking into account the unique aspects of each individual.
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
A data model is a representation of entity relationships, designed to create a shared model for designers, developers, data scientists and others.
The CDP category is growing at a rapid pace. Check back often to stay abreast of the latest news, trends, and emerging technologies with this list of CDP industry studies.
Discover how digital transformation improves customer experience and efficiency. Learn about the 4 main pillars and how you too can offer more business value.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.
Data ingestion is the process of connecting to multiple data sources and transporting the data from each source into a single repository, typically a database, data warehouse, or data lake
Customer experience is the customer’s perception of their interactions with your business, including all the actions, messages, and engagement you perform across all customer touchpoints.
A customer persona, also called a buyer persona, is a representation of the customers that buy your products or services
Predictive analytics use algorithms and machine learning to anticipate future outcomes based on data.
Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services.
Programmatic advertising, also called programmatic marketing, is the use of software tools to automatically purchase digital ads from an online ad exchange.
Email marketing is an advertising and communications strategy for delivering messages to a customer or prospect via email.
Looking for a Data Management Platform? We’ve rounded up a list of the most well known DMP vendors.
Direct to consumer (DTC) is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products directly to their customers instead of selling them through retailers and wholesalers.
A DMP, or data management platform, is a software tool used primarily in advertising and marketing to build profiles of anonymous individuals, store summary data about each individual, and share their data with advertising systems.
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Marketing activation is the execution of campaigns, events, and experiences that generate awareness of your brand.
Marketing attribution is the process of associating specific marketing activities to customer sales and conversions.
An ad exchange is a digital marketplace where buyers and sellers come together and enter into a real-time bidding process to buy and sell ad space.
Customer lifetime value is the amount of money a customer is expected to spend with your company (buying products or services) over their lifetime with your company.
Return on Ad Spend (ROAS) is a marketing metric that measures revenue earned for each dollar you spend on advertising.
ETL (Extract, Transform, and Load) and ELT (Extract, Load, and Transform) are acronyms that describe the three stages of a data pipeline.
A supply-side platform (SSP) is an adtech software that helps publishers and other advertisers automate the management, selling, and optimization of ad inventory (audio, video, display, mobile) on their web and mobile properties.
A demand side platform (DSP) helps marketers programmatically buy advertising from multiple ad exchanges and ad networks.
CPG marketing is defined as the activities and campaigns used to generate awareness, brand affinity, and loyalty for a company’s consumer packaged goods.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.
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Omnichannel marketing is the seamless integration of online and offline marketing channels a company uses to interact with customers.
Data privacy is the process of giving consumers the right to say who can use their information, what they can use, and how it can be used.
The customer journey is the full-cycle relationship between a business and its customers, from brand awareness to sales.
Behavioral data provides information about a customer’s interaction with your business.
Consent management is a process that informs users about how an organization intends to use and govern their data.
Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them. This report includes the
This online resource from Treasure Data explains what a CDP is, compares CDPs to CRMs and DMPs and provides common use cases of CDPs. The
This 76-page report from MarTech reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges. Also included in the
This downloadable guide from CDP Institute provides a side-by-side comparison of CDP vendors based on key differentiating features.
The Customer Data Platforms research from Real Story Group critically evaluates the weaknesses and strengths of 31 CDP products.
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