CDP WORLD | LAS VEGAS | OCT 24-25 LEARN MORE
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
Artificial intelligence and machine learning are turning personalization at scale into a reality.
There is an open secret to getting value from AI – and that’s getting the right data to inform it. Here’s how a a CDP can help.
Data cleansing should be viewed as a primary goal during the CDP implementation process. Here’s what you need to know about keeping your customer data clean.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Understand the do’s and don’ts when it comes to customer data analysis.
CDP Institute’s report on the state of the CDP market, covering the first half of 2023.
Treasure Data shares expert tips on how companies can build a privacy-first framework to manage customer data and deliver exceptional experiences with a customer data platform.
Coming to Las Vegas is the first ever global summit for the CDP industry, CDP World. Register now for free!
A CDP can connect data silos and provide a single customer view that customer service teams, and sales associates can use to improve customer experiences.