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Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Getting buy-in from senior leadership for a technology solution like a customer data platform (CDP) can be the difference between success and failure. Sure, you
Multi-touch attribution marketing is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see the best return on investment (ROI).
How has the state of digital transformation changed, and what are the most important digital transformation trends for businesses to keep an eye on?
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AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.