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Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Composable software is an approach to building system infrastructure through modules.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
Cloud migration is a process where some–or all–of an organization’s digital assets, services, databases, resources, applications, infrastructure, and storage are moved into cloud environments.
By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here’s how to get started.
This survey covers critical insights from nearly 400 CMOs and digital marketing leaders across North America, the UK, Germany, France, and the Nordic region. More key findings from Gartner’s 2023 Multichannel Marketing survey are available to Garter clients though subscription.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?