The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here’s how to get started.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Getting buy-in from senior leadership for a technology solution like a customer data platform (CDP) can be the difference between success and failure. Sure, you
How has the state of digital transformation changed, and what are the most important digital transformation trends for businesses to keep an eye on?
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.