The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.