How Next-Best Action Makes Customer Journeys Simple
Understand the benefits of next-best action, and four next-best action use cases that marketing sales, and service can use to improve the customer experience.
Author: CDP.com Staff
Data Monetization: The Next Big Revenue Stream for Brands?
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Using a Data Clean Room to Enhance Data Privacy
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Top MarTech & CDP Industry Analysts You Need to Know
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
Using Customer Data for Growth at IDC Directions 2023
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
10 Capabilities You Need in an Enterprise CDP
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
Ask An Expert: What Are The Top Marketing Trends for 2023?
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Low-Code Platforms: Your IT Team’s Productivity Hack?
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
The Hidden ROI of a CDP: Driving Digital Transformation
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
CDP Use Cases: Understanding Digital Maturity
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Customer Data Platform (CDP)
Most Popular MarTech Conferences to Consider in 2023
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2023. Summaries and dates are included.
The ROI of a Customer Data Platform: Metrics for Marketers
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketers, It’s Time to Get Efficient With Your Customer Data
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
CIOs, CMOs & CDOs: The Keys to a Successful CDP Implementation
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
Data-Driven Customer Service is Essential For Great CX – Here’s Why
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Want to Build Your 1P Data Strategy? Start with Trust
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
How to Elevate Customer Loyalty and Retention with a CDP
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
5 Common CDP Challenges (And How To Overcome Them)
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Customer Data: A Holiday Gift for Retailers
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
8 CDP Best Practices for Marketers and Data Leaders
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Next-Best Action: How to Use AI for Predictive Personalization
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
The Complete Guide to Customer Journey Mapping
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
Using Data for Marketing in an Economic Downturn
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
MarTech, CDP Industry Growth Slows Amid Economic Uncertainty
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
What is a Digital Experience Platform, and How Does it Compare to a CDP?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
Omnichannel Marketing
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Best Practices for Enterprise Data Privacy And Governance
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
CDP vs. Data Warehouse: What’s Best for Your Business?
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Data Privacy
Identity Resolution: How Marketers Can Prepare For A Cookieless World
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
Customer Data Platform (CDP)
CDP vs. DMP: How to Get the Best Value Out of Customer Data
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
Data Privacy
How Data Masking Keeps Customer Data Private, Safe and Secure
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
Marketing
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Customer Journey
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Data Privacy
Data Clean Rooms: What Marketers Need to Know
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Customer Data Platform (CDP)
Customer Data Platform Industry Update – January 2022
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Customer Journey
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
Customer Journey
Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
Data Privacy
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.