CDP World – Oct 28-29 – Las Vegas Register for Free
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.