CDP World – Oct 28-29 – Las Vegas Register for Free
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Providing excellent customer service is essential for driving customer retention, loyalty and advocacy. According to Shep Hyken’s 2023 ACA Study on customer experience, 76 percent