CDP Industry Tech Mergers and Acquisitions By Vendor

According to the July 2025 CDP Institute Update, during the first half of 2025, the CDP industry continued its movement towards embedding CDPs in larger systems. The acquisitions and companies added to the report were nearly all established firms that added a CDP to their existing products or services. The other notable trend during the period was a resumption of growth: employment among firms listed in previous reports increased 3.4% in six months, compared with an average 0.2% per period for the prior two years. 

According to the January 2025 Customer Data Platform Industry Update, the CDP industry expanded globally in the second half of 2024, as established companies in Europe and Asia added CDP capabilities to existing product lines. Nineteen vendors were added and seven inactive vendors were removed, resulting in a total vendor count of 204.

The customer data platform (CDP) market is projected to reach $7.39 billion, with a CAGR of 29.2%. The market is expected to continue this growth trajectory, reaching $23.98 billion by 2029 at a CAGR of 34.2%, according to The Business Research Company.

At A Glance: CDP Industry M&A

According to the July 2025 CDP Institute Update, acquisitions are reshaping the industry. The period saw six CDP acquisitions, matching the total for the previous two years. Purchased firms included industry pioneers Lytics, mParticle, and Relay42, as well as data management giant Infomatica. These all became part of companies offering activation systems and are expected to shift their focus to providing data to those products’ functions. Firms where CDP is not the primary business now account for 35% of companies and an estimated 46% of employment, up from 25% and 35% in 2021.

CDP acquisitions are back in 2025. The period saw four CDP acquisitions, compared with none in the previous report. Most notably, two industry pioneers were acquired by companies selling customer-facing systems: ActionIQ was purchased by conversation processing vendor Uniphore, which made it a foundation of a “zero data AI cloud”, and Lytics was purchased by content management and digital experience platform ContentStack. mParticle was purchased by Rokt just after the period ended.

CDP Industry M&A Tracker: Top Tech Mergers

This table tracks recent M&A activity in the CDP industry. The data contained in this table was provided by CDP Institute research.

Tracking CDP Industry Growth

For more information on the growth of the CDP Industry, check out our resources below:

Customer Data Platform Funding Rounds

Customer Data Platform Industry Market Size

The History of the Customer Data Platform

CDP Industry Studies