2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Understand the do’s and don’ts when it comes to customer data analysis.
Discover how AI, machine learning, and big data are revolutionizing procurement, optimizing supplier relationships, and driving overall business success.
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Want to know how to build a single customer view? This post walks you through the process.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.