Customer Journey
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Category: Personalization
In-depth articles, analysis, and actionable guidance on personalization.
10 Capabilities You Need in an Enterprise CDP
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer Journey
How to Deliver Personalized Experiences with a CDP
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.