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Category: Personalization

Deepen Your Understanding Of CDP Solutions

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Top 10 Things You Need In a CDP

10 Capabilities You Need in an Enterprise CDP

Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.

CDP industry Sees Strong Growth in APAC

The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.

Direct to Consumer

Why DTC Is The Next Step For CPG Brands

The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.