Is 2024 the Year of the CDP?
Will 2024 be the year that CDPs become a foundational segment of the data layer in the martech solution stack?
NOW AVAILABLE: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS GET GARTNER REPORT
Deepen Your Understanding Of CDP Solutions
Will 2024 be the year that CDPs become a foundational segment of the data layer in the martech solution stack?
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Coming to Las Vegas is the first ever global summit for the CDP industry, CDP World. Register now for free!
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.