Using Customer Data for Growth at IDC Directions 2023
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Category: CDP Industry
In-depth articles, analysis, and actionable guidance on important topics within the CDP industry.
Asset Managers Look to CDPs for Better CX, Survey Finds
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.
MarTech, CDP Industry Growth Slows Amid Economic Uncertainty
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
Customer Relationship Management (CRM)
CDP Industry in EMEA Doubles Funding in 2022
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Customer Data Platform (CDP)
Customer Data Platform Industry Update – January 2022
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Data Privacy
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.