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Category: CDP Industry

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Is 2024 the Year of the CDP?

Will 2024 be the year that CDPs become a foundational segment of the data layer in the martech solution stack?

CDP industry Sees Strong Growth in APAC

The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.