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Category: CDP Strategy

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Decorative feature image for How to Turn Data Into Currency with a Single Customer View article on CDP.com.

How to Turn Data Into Currency with a Single Customer View

Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.

2022-06-09

Decorative feature image for 4 Reasons Companies Are Turning to CDPs article on CDP.com.

4 Reasons Companies Are Turning to CDPs

Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.

2021-12-20