2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
Providing excellent customer service is essential for driving customer retention, loyalty and advocacy. According to Shep Hyken’s 2023 ACA Study on customer experience, 76 percent