The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Treasure Data’s Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
Providing excellent customer service is essential for driving customer retention, loyalty and advocacy. According to Shep Hyken’s 2023 ACA Study on customer experience, 76 percent