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Customer Data Platform (CDP) Industry Studies

The CDP category is growing at a rapid pace and there is a lot of research and development being done. To help you stay on top of the latest news, trends, and emerging technologies, we’ll keep this list of CDP industry studies (including CDP analyst and CDP vendor studies) updated on a regular basis.

Composable or Integrated CDP? Making the Right Choice for Your Business

David Raab, CDP Institute, explores what you should consider when deciding between an integrated or composable CDP for your business.
Publish By: Treasure Data
Publish Date: July 2022
Author: David Raab
Link: https://www.treasuredata.com/i/composable-or-integrated-cdp/

The CIO and CDO Customer Data Playbook: Driving Growth and Personalized Customer Experiences

Learn how CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.
Publish By: Treasure Data/StarCIO
Publish Date: June 2022
Author: Isaac Sacolick, StarCIO
Link: https://www.treasuredata.com/i/cio-cdo-customer-data-playbook/

Forbes/Treasure Data Customer Experience Survey 2022

This report from Forbes Insights and Treasure Data explores how today’s leaders view the customer experience today, and how different strategies separate the data leaders from the data laggards.
Publish By: Forbes Insights/Treasure Data
Publish Date: June 2022
Author: Forbes Insights/Treasure Data
Link: https://www.treasuredata.com/i/forbes-insights-customer-experience-survey/

Getting Personal: Consumer Perspectives on AI in Marketing and Customer Service

Artificial intelligence (AI) has completely transformed how marketers interact with customers. But while AI’s value may seem clear to marketers, consumer perception isn’t as cut and dry. CDP.com asked 2,502 U.S. consumers to share their perspectives on AI in marketing, customer service and the customer experience.
Publish By: CDP.com
Publish Date: April 2022
Author: Treasure Data
Link: https://cdp.com/consumer-on-ai-in-marketing-and-customer-service/

How to Leverage a Customer Data Platform for Contact Center Success

Your customers want personalized interactions, so you need to consider integrating your contact center with the data that comes from a Customer Data Platform (CDP). With access to customer data, contact center agents can anticipate issues and resolve them more quickly, suggest customized products or services, and more.
Publish By: Treasure Data
Publish Date: March 2022
Author: Treasure Data
Link: https://www.treasuredata.com/i/cdp-for-contact-center-success/

The State of Customer Journey Management

New research on customer journey management reveals businesses devote top talent and technology to improve the customer journey but challenges remain. Download the report to learn more.
Publish By: Treasure Data
Publish Date: March 2022
Author: Treasure Data
Link: https://www.treasuredata.com/i/customer-journey-management-study/

Vendor Privacy Survey Report

Do you need a CMP or will a CDP deliver on your privacy demands? This survey by the CDP Institute sought to determine if CDPs were equipped with features to manage consent and preferences and respond to privacy requests. Read the full report to find out whether to use a CDP to satisfy privacy demands or whether you should consider a pure-play trust solution.
Publish By: CDP Institute
Publish Date: February 2022
Author: CDP Institute
Link: https://www.cdpinstitute.org/resources/vendor-privacy-survey-report/

Customer Data Platform Industry in APAC

Learn more about the drivers behind the explosive growth of CDPs in APAC. This CDP in APAC report, compiled by the CDP Institute, details the massive, pandemic-driven shifts seen in the Customer Data Platform industry across the Asia Pacific region.
Publish By: CDP Institute
Publish Date: February 2022
Author: CDP Institute
Link: https://www.treasuredata.com/i/the-cdp-industry-in-apac/

Customer Data Platform Industry in EMEA

Learn more about the drivers behind the explosive growth of CDPs in EMEA. This CDP in EMEA report from the CDP Institute highlights the changes driving the 67% year-over-year growth for customer data platforms in EMEA.
Publish By: CDP Institute
Publish Date: February 2022
Author: CDP Institute
Link: https://www.treasuredata.com/i/the-cdp-industry-in-emea/

Customer Data Maturity: Strategies, Capabilities & Trends

Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management? To find out, we recently surveyed 491 professionals knowledgeable about their companies’ customer data management strategies. The results reveal what’s working and what is still a challenge.
Publish By: Treasure Data
Publish Date: January 2022
Link: https://www.treasuredata.com/i/customer-data-maturity-study/
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