2025 Gartner Critical Capabilities for Customer Data Platforms Learn More
In-depth articles, analysis, and actionable tips on customer data platforms (CDPs).
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.