2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
In-depth articles, analysis, and actionable tips on omnichannel marketing.
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.