How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your Martech stack, and how it can provide capabilities other platforms cannot match.
Tag: Omnichannel Marketing
In-depth articles, analysis, and actionable tips on omnichannel marketing.
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Top Benefits of a CDP: A 4-Step Approach to Better Customer Experience
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.
CDP Industry in EMEA Doubles Funding in 2022
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
4 Reasons Companies Are Turning to CDPs
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
How to Deliver Personalized Experiences with a CDP
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.