Low-Code/No-Code Development

Low-code and no-code development refers to a set of platforms and software tools that enable enterprise developers and other non-developer employees (i.e., business users) to build web experiences and applications in a modular, drag-and-drop fashion.

By using low-code and no-code modular methodology, developers can build software more quickly by not having to code everything from ground up. Low-code and no-code tools also allow non-professional developers, including marketers, business analysts, and others to build and test their own software applications.  

With low-code and no-code applications, whether they are standalone or integrated into another broader centralized platform, like a customer data platform (CDP), employees and developers get an easy-to-use user interface (UI) that allows them to connect different components and apps using application programming interfaces (APIs). Another name for this type of development strategy is point-and-click development.

Low-code/no-code still requires IT involvement, especially when the apps interface and interconnect with mission-critical apps and enterprise-wide systems.

Benefits of Low-Code/No-Code Development

Low-code and no-code systems liberate marketing and the broader business from having to rely on enterprise IT groups to launch new products, deploy campaigns, and provide ongoing support. Deployed and leveraged properly, low-code and no-code applications and tools can:

  • Reduce time-to-market by increasing the speed of development, testing and delivery of applications.
  • Enable business users to move smaller development or test efforts forward without IT support.
  • Free up enterprise IT developers to support creating innovative digital products for business value, instead of support.
  • Enable marketers to execute data-driven campaigns quickly and effectively without a help hand from IT. 

Low-Code/No-Code Use Cases

Currently the top areas for low-code use are business process or workflow applications, web and mobile front ends, and customer-facing applications, according to Forrester.

  • Robotic process automation (RPA) is one of the most popular use cases for low-code/no-code. RPA uses rule sets for simple decision making, allowing users to design automated, multiple system workflows. RPA is popular for doing things like automating administrative processes.
  • Some other use cases that leverage low-code/no-code include business process management tools and AI-powered virtual assistants or chatbots.
  • Small business transactional systems
  • Tools such as human resource management, reservation management for restaurants, quote creation, and field service management
  • Visual analytics, with some systems focusing on delivering insights through text or voice-based chat experiences.

Learn more about the benefits and use cases of low-code/no-code platforms here.

Amy Onorato
Amy Onorato
Amy Onorato is the Managing Editor of and Senior Content Marketing Manager at Treasure Data. Prior editorial and creative roles include journalism, content marketing and content strategy for CBSNewYork, Newsday, DMN, and Publicis Sapient.

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