AI Use Cases That Will Shape Marketing in 2023

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Artificial Intelligence (AI) is one of the most talked about technologies in marketing today. Here are five AI use cases for marketers, and how they can be used to improve your marketing efforts.

What Are the Top 5 AI Use Cases for Marketers?

  1. Content Creation
  2. AI Chatbots
  3. Email Personalization
  4. SEO Content Optimization
  5. Copywriting

1. Content Creation

AI can help marketers create content faster and with more accuracy. It can also synthesize data from multiple sources to create new, unique content.

One common use case would be to use an AI art generator to create relevant images for blog posts or images to be included in marketing material. To take things one step further, marketers can also use an AI video generator to put together a quick corporate explainer video using just a simple script.

2. AI Chatbots

One of the largest trends in AI started in 2023 when Open AI launched ChatGPT, an AI chatbot for the public for free. Since its release, ChatGPT has seen numerous use cases—ranging from generating code from scratch, to providing detailed information based on natural language search queries.

However, not all chatbots have been trained by such a large amount of data that ChatGPT does. Most other AI chat software has already been deployed among websites across the web.

For example, AI chatbots are a great way to engage with customers on an emotional level and keep them informed. AI chatbots can be used to provide information on products and services, answer customer queries or even greet website visitors as they arrive.

Chatbots can also be used to personalize the conversation by offering tailored content, discounts, or promotions based on customer preferences.

One of the best ways to use AI chatbots is to integrate them into existing customer service platforms such as Facebook Messenger, WhatsApp, or your own website. According to research, more than half of consumers have interacted with an AI-powered chatbot to navigate customer service inquiries.

Source: Consumer Perspectives on AI in Marketing & Customer Service“/

This way, customers can quickly get answers to their questions in a more personal and engaging manner.

3. Email Personalization

AI can be used to personalize emails for customers by analyzing data points like past purchase history, browsing behavior, and other customer data.

This allows marketers to define and target specific segments of their audience based on their behavior and interests and send them personalized offers or promotions.

This approach of using data analytics is far more effective than sending out blanket emails with generic messages. Open rates will also be higher for emails that are personalized, resulting in an increase in conversions.

For example, when planning out a specific marketing campaign, AI can be used to send out personalized emails with discounts, or special offers based on customers’ past purchases. This added level of personalized makes customers feel more valued, and will be more likely to take advantage of the offer.

4. SEO Content Optimization

Google’s search engine algorithm has seen some big updates and changes across 2022—but what does this mean for marketers?

AI can be used to optimize content for SEO purposes by understanding the intent of search queries and then creating content that meets these needs.

Artificial intelligence can also help with keyword research, link building, and other activities that are part of a successful SEO strategy. AI tools can make the process much easier and faster, helping marketers get better results in less time.

To stand out among the competition in the SERPs, AI SEO tools have been developed to analyze top competing pages and their necessary semantic keywords.

For example, AI-powered SEO tools like Surfer SEO can automatically analyze your competitor’s content and provide recommendations on how to improve your own SEO performance.

5. Copywriting

Copywriting is an important part of any marketing campaign, and AI can help with this too.

AI copywriters can analyze customer data and create content that speaks directly to the needs of the customer. They can also use natural language processing (NLP) to understand the sentiment of customer queries and tailor content accordingly.

AI copywriters can be used to create persuasive product descriptions, blog posts, or website content that is both engaging and SEO-friendly.

The Future of AI in Marketing

AI provides many exciting opportunities for marketers to improve their campaigns and create better content. With AI tools, marketers can save time, increase engagement, and get higher conversion rates.

Whether it’s creating content faster, or automating SEO tasks with AI-powered tools, there are plenty of ways to integrate AI into your marketing strategy. With the right approach, you can make the most of AI and get ahead of your competition. It’s important to note that while AI is extremely powerful, it should always be used responsibly to ensure that customers are not misled or taken advantage of.

With this in mind, marketers can take full advantage of AI and leverage its capabilities to create successful marketing campaigns.

For more on how artificial intelligence is shaping marketing, check out these resources below:

Austin Chia
Austin Chia
Austin Chia is a tech blogger at, where he writes about tech, data, and software. With his years of experience in data, he seeks to help others learn more about data science and analytics through content.