The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
Coming to Las Vegas is the 2nd annual global summit for the CDP industry, CDP World. Register now for free!
A CDP can connect data silos and provide a single customer view that customer service teams, and sales associates can use to improve customer experiences.
Discover how AI, machine learning, and big data are revolutionizing procurement, optimizing supplier relationships, and driving overall business success.
Understand the benefits of next-best action, and four next-best action use cases that marketing sales, and service can use to improve the customer experience.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.