2025 Gartner® Critical Capabilities for Customer Data Platforms Read the report
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2024/2025. Summaries and dates are included.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.