2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
Successful customer data platform implementations depend on more than just the right technology. Learn how marketing and IT alignment enable sustained CDP success.
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
There is an open secret to getting value from AI – and that’s getting the right data to inform it. Here’s how a a CDP can help.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.