2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
New research reveals data and operational priorities that are shaping the future of tech in asset management.
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Treasure Data’s Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.