The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.