2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.
Providing excellent customer service is essential for driving customer retention, loyalty and advocacy. According to Shep Hyken’s 2023 ACA Study on customer experience, 76 percent