The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.