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Category: Marketing Technology

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How to Build a Business Case for a CDP

Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.

Top 10 Things You Need In a CDP

10 Capabilities You Need in an Enterprise CDP

Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.