2025 Gartner® Critical Capabilities for Customer Data Platforms Read the report
Deepen Your Understanding Of CDP Solutions
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
Getting buy-in from senior leadership for a technology solution like a customer data platform (CDP) can be the difference between success and failure. Sure, you
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2024/2025. Summaries and dates are included.
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?