CDP WORLD | LAS VEGAS | OCT 24-25 LEARN MORE
Deepen Your Understanding Of CDP Solutions
Understand the benefits of next-best action, and four next-best action use cases that marketing sales, and service can use to improve the customer experience.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
A successful digital transformation strategy requires understanding your digital maturity, key objectives, budget and resources, and the right tech partners.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Understand the principles of data governance, and how to create a secure data governance framework for your organization.
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
Understand how to use big data to turn your customer experience strategy into measurable business practices with a CDP.
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.