The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see