2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.