There are lots of marketing experts out there, and not surprisingly, many are active on social media. Here are some of our favorite luminaries specializing in topics like MarTech, Content Marketing, Digital Marketing, Account-Based Marketing, AI and more, so you can always stay up-to-date with the best and brightest of the industry.
Top Marketing Experts, Analysts, and Influencers to Follow
Michael Brenner (@BrennerMichael), CEO, Marketing Insider Group
Michael Brenner is a former VP of Digital Marketing at SAP. He’s currently CEO of Marketing Insider Group. Marketing Insider Group’s blog has excellent posts that generate awareness and thought leadership for the company. Michael is author of the book “Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.”
Follow Michael on LinkedIn here.
Scott Brinker (@chiefmartec), VP Platform Ecosystem, HubSpot
A list of marketing experts is incomplete without Scott Brinker (@chiefmartec), the “Godfather of MarTech.” We also think of Scott as one of the original curators of the MarTech industry.
Scott is VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. Scott identified at least 8,000 MarTech solutions in his 2020 marketing technology landscape graphic, an increase of over 13 percent from the previous year.
Tony Byrne (@TonyByrne) Founder, Real Story Group
Tony Byrne is founder of analyst firm Real Story Group. In addition to providing vendor analysis of MarTech subcategories, Tony is author of the book “The Right Way to Select Technology: Get the Real Story on Finding the Best Fit,” published in 2017 with Jarrod Gingras.
On Real Story Group’s website, subscribers can find vendor evaluations for numerous martech categories: Email & Marketing Automation, Customer Data Platforms, Personalization Platforms, Marketing Attribution Platforms and more.
Follow Tony on Linkedin here.
Brian Carlson (@bcarlsonDM), Founder, RoC Consulting
Brian Carlson is a MarTech consultant who is passionate about the intersection of technology, content and marketing. Brian consults across countless MarTech systems, including content management systems, customer data platforms, digital experience platform, and digital asset management, to name a few.
Brian is a frequent contributor to CDP.com. You can check out his latest articles here.
Follow Brian on Linkedin here.
Andy Crestodina (@crestodina), Co-Founder, Orbit Media
Andy Crestodina, co-founder of Chicago-based web design agency of Orbit Media, is kind, welcoming, and generous with his attention. He’s author of the book Content Chemistry and has expertise in content marketing, Google Analytics, social media marketing and web design.
Andy generously shares his knowledge in blog posts, webinars and conference presentations. Here’s a recent post from Andy: “The Biggest Trend in SEO Doesn’t Affect Your Rankings.”
Follow Andy on Linkedin here.
Lizzy Foo Kune (@lizzyfookune), VP Analyst, Gartner
Lizzy Foo Kune focuses on marketing data and analytics at Gartner. According to her Gartner bio, Lizzy “focuses on customer data management, marketing dashboard technology and reporting processes, and marketing analytics organization and operations.”
Prior to Gartner, Lizzy created and managed analytics capabilities for marketing and advertising agencies. She was co-author of a 2020 Gartner report, “Market Guide for Customer Data Platforms.” The market guide helps marketing leaders understand the CDP marketplace before making investments to improve their first-party data management.
Follow Lizzy on Linkedin here.
Carla Gentry (@data_nerd), Owner/Chief Data Scientist, Analytical-Solution
Carla Gentry founded her consultancy, Analytical-Solution, to generate data-driven insights for businesses. In her consulting work, Carla uses predictive models, algorithms, data structures and languages to make the best insights available for business decisions. Carla frequently shares insights about data science and analytics.
Follow Carla on Linkedin here.
Ann Handley (@MarketingProfs), Chief Content Officer, MarketingProfs
Ann is a writing, content and content marketing expert who’s kind, welcoming and generous with her attention. Ann says she’s the first person to hold the title “Chief Content Officer.” She’s the author of the best-selling book Everybody Writes and publishes a newsletter called Total Annarchy.
We love Ann’s newsletter. It comes out every other Sunday and is a must-read for marketers.
Matt Heinz (@HeinzMarketing), President, Heinz Marketing
We’ve been following Matt’s work for years. Matt is an expert in many things; B2B demand generation, pipeline management, sales enablement, content strategy and marketing technology. We also consider him an expert in ABM.
We’ve heard great things about the work he and team do at Heinz Marketing. Matt is a repeat winner of the “Top 50 Most Influential People” in Sales Lead Management and is considered one of the Top 50 Sales and Marketing Influencers.
Follow Matt on Linkedin here.
Megan Heuer (@megheuer), CMO, Aite-Novarica Group
Megan Heuer has 20 years of experience in B2B industry and professional services roles. On her LinkedIn profile, Megan states that her personal mission is to “deliver impact through emotionally intelligent leadership.”
Megan previously served as VP of Marketing at Engagio and as VP of Research at SiriusDecisions and Forrester. As of March 2022, Megan is CMO at Aite-Novarica Group.
Follow Megan on Linkedin here.
Zontee Hou (@ZonteeHou), Marketing Advisor, Professor, Speaker
Zontee Hou (@ZonteeHou) is founder of digital marketing agency Media Volery and head of strategy for Convince & Convert. Zontee is also a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York.
Zontee is a frequent speaker at marketing conferences, including Content Marketing World and ContentTECH.
Follow Zontee on Linkedin here.
Cindi Howson (@BIScorecard), Chief Data Strategy Officer, ThoughtSpot
Cindi Howson is host of The Data Chief podcast and Chief Data Strategy Officer at ThoughtSpot. Cindi is a former VP at Gartner. On the ThoughtSpot website, a description of the podcast reads:
“In her twenty-year career in analytics, Cindi Howson has had the opportunity to go behind the scenes with organizations who are truly exceptional when it comes to data. In The Data Chief, she brings these stories to life through insightful, inspiring interviews with some of the most successful data leaders, sharing lessons relevant for every data professional along the way.”
New episodes come out every other Wednesday. Recent episodes include guests from Unilever, Afterpay, Rakuten and Etsy.
Follow Cindi on Linkedin here.
Michelle Killebrew (@shellkillebrew), Products & Technology Marketing Leader, PwC
Michelle Killebrew is a technology marketing leader at PwC, advisor to Proof Analytics and TEDx speaker. At PwC, Michelle leads a team of product, portfolio, content and performance marketers. Michelle’s team is responsible for introducing PwC’s 100+ hardware, software and technology offerings to the market.
Watch Michelle’s TEDx talk, “How social technology can make us more human.”
Follow Michelle on Linkedin here.
Barney Loehnis (@Barneylo), CMO, Humanetics Group
Barney Loehnis is “passionate about building business, brands and growth from the inside out, equitably.” Barney is CMO at Humanetics Group, a technology organization with a “mission to protect people, put them in control, and empower them to engineer extraordinary solutions in critical environments with remarkable precision.”
Barney previously worked at Mercer, Ogilvy & Mather, Aegis, and Warner Bros. Entertainment.
Follow Barney on Linkedin here.
Tamara McCleary (@TamaraMcCleary), CEO, Thulium
Tamara McCleary is Founder and CEO of Thulium, a global digital social media marketing agency. Thulium has created proprietary technologies that use artificial intelligence and machine learning algorithms for social listening. The technologies also calculate the ROI of social media for B2B companies.
Tamara also serves as a technology futurist and an advisor to leading global tech companies. She has previously spoken about the impact of COVID-19 on the technology ecosystem and what consumers will expect when the pandemic subsides.
Follow Tamara on Linkedin here.
Cathy McKnight (@cathymcknight), VP, Strategy and Consulting, The Content Advisory
Cathy McKnight, VP, Strategy and Consulting, The Content Advisory, blends the art and science of intelligent content for today’s modern business strategy. McKnight has written and presented on marketing technology vendor selection, and the benefits of selecting the right implementation partners, including a DIY approach to partner selection and tips for doing a Proof of Concept (PoC).
Follow Cathy on Linkedin here.
Jon Miller (@jonmiller), CMO, Demandbase
Jon Miller is a marketing expert who’s also an entrepreneurial legend. Jon was CMO and Co-Founder at Marketo (sold to Adobe) and CEO and Co-Founder at Engagio (sold to Demandbase).
At Demandbase, Jon leads the company’s account-based go-to-market strategy and execution, delivering on its mission to transform how B2B companies market and sell.
Follow Jon on Linkedin here.
Rachel Miller (@rachelloumiller), Global Influencer Marketing Lead, SAP
Rachel Miller is listed as one of the Top 50 MarTech, Influencer Marketing, and B2B Marketing experts worldwide. In addition to her work at SAP, Rachel is Founder and CEO at Swayd, a company based in Fresno, California that provides B2B influencer marketing services.
Gerry Moran (@GerryMoran), Founder & Principle, Marketingthink Consulting
Gerry Moran is an executive social media and content marketing consultant. At Marketingthink Consulting, LLC, Gerry helps companies and executives tell their stories with optimized LinkedIn profiles, customized social media playbooks, energized boot camps, and workshops. Previously, Gerry was Global Head of Social Media & Content Marketing at Cognizant and Head of Social Media for North America for SAP.
Follow Gerry on Linkedin here.
Lee Odden (@leeodden), CEO, TopRank
Lee Odden is CEO of B2B marketing agency TopRank, which provides content marketing, SEO and influencer marketing services. Lee is host of the “Inside B2B Influence” podcast. We’re also a fan of TopRank’s blog, which provides interesting and useful posts each week.
Follow Lee on Linkedin here.
Moni Oloyede (@MoniOloyede), Director, Marketing Infrastructure, Fidelis Cybersecurity
Moni Oloyede is a marketing expert, marketing technologist and speaker and 2021 Marketo Champion. Moni specializes in inbound marketing programs and strategies, with experience in content marketing and managing B2B websites and blogs.
David Raab (@draab), Founder, CDP Institute
David Raab is Founder of the CDP Institute, a research organization that provides information and training on customer data management and Customer Data Platforms. David describes himself as a “widely recognized expert in marketing technology and analytics.”
David is a regular contributor to CDP.com, offering his expertise on CDP basics, implementation, and how leadership can navigate organizational change. You can check out his latest articles here.
Follow David on Linkedin here.
Laura Ramos (@lauraramos), VP & Principal Analyst, Forrester
Laura Ramos is VP & Principal Analyst at Forrester. According to her Forrester bio, Laura is “a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing; demand management; and social media.”
During the early days of the pandemic, Laura’s posts on the Forrester blog advised readers on a virtual event strategy. Her post titles included “Virtual Event Momentum Will Move Strategy And Tech Forward Rapidly” and “Important Questions To Answer Before Making Your Events Virtual.”
Laura authored the report “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021.”
Eric Rodgers (@ericfrodgers), Founder, StackPros, DRVN Intelligence
Eric Rodgers is a marketing expert who is passionate about MarTech and Big Data. Eric was named a “Top 30 Under 30” and is a two-time winner of the Google Search Excellence Awards. Eric is founder of StackPros, which provides MarTech stack support, and DRVN Intelligence, which provides support for digital system and workflow innovation, evolution and transformation.
Follow Eric on Linkedin here.
Paul Roetzer (@paulroetzer), Founder & CEO, Marketing AI Institute
Paul Roetzer is Founder of the Marketing AI Institute and creator of the Marketing AI Conference (MAICON). The Marketing AI Institute helps marketers build a competitive advantage with AI.
Marketing AI Institute provides a free “AI Score for Marketers.” You can explore and rate dozens of AI use cases and get personalized recommendations for AI-powered vendors. If you want to understand how MartTech vendors are using artificial intelligence in their solutions and how marketers are making use of AI-powered tools, connect with Paul and the Marketing AI Institute.
Follow Paul on Linkedin here.
Robert Rose (@Robert_Rose), Founder, Chief Strategy Officer, The Content Advisory
Robert is a frequent contributor to the Content Marketing Institute (CMI). He has a column called “Rose-Colored Glasses” and will often share his thoughts on the latest in MarTech on CMI’s YouTube channel.
Follow Robert on Linkedin here.
Jill Rowley (@jill_rowley), Fund Advisor, LP, Stage 2 Capital
Jill Rowley spent 20+ years in B2B SaaS at Oracle, Salesforce, Eloqua and Marketo. Back when the term “social selling” emerged, you probably read an article or attended a talk by Jill on the topic. These days, Jill is Fund Advisor & LP at Stage 2 Capital, a venture capital fund that invests in early-stage B2B software companies that are poised for go-to-market fit.
Follow Jill on Linkedin here.
Tom Shapiro (@TomShapiro), CEO at Stratabeat
Tom Shapiro is CEO at Stratabeat, a B2B marketing, branding and design agency that “develops powerful strategies to amplify your awesomeness and deliver impactful results.” Tom is the author of two books; “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” published in 2017; and “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business,” published in 2022.
Follow Tom on Linkedin here.
Jeff Sheehan (@jeffsheehan), Author, Speaker and Marketing Consultant
Jeff Sheehan teaches companies and professionals how to utilize social selling and thought leadership to drive revenue. Jeff has stated:
“I’m seeking businesses and professionals that want to position themselves effectively online to attract prospects, connect with them to develop relationships, manage their engagement activities, and, most importantly, convert these into sales.”
Jeff is a guest lecturer at Santa Clara University’s Leavey School of Business where he teaches marketing, social media and thought leadership to undergrad and MBA candidates.
Follow Jeff on Linkedin here.
Kelly J. Waffle (@KellyJWaffle), Managing Director, Hinge Research Institute
Kelly J. Waffle is host of “The Visible Expert” podcast and Managing Director at Hinge Research Institute. According to Kelly, “Visible Experts” are people who gained national or international prominence, but are really just ordinary people who built their reputations over time.
At Hinge Research Institute, Jeff helps B2B and professional services firms better engage with audiences using original research, licensed research, and far-reaching promotions that leverage the company’s robust and loyal database. “Research helps you make key branding decisions, drive content strategies, and penetrate new or existing target verticals,” Kelly says.
Follow Kelly on Linkedin here.
Want more ways to connect with the best and brightest in marketing? Check our list of must-see MarTech conferences.