The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Providing excellent customer service is essential for driving customer retention, loyalty and advocacy. According to Shep Hyken’s 2023 ACA Study on customer experience, 76 percent