2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
A CDP can connect data silos and provide a single customer view that customer service teams, and sales associates can use to improve customer experiences.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
Understand how to use big data to turn your customer experience strategy into measurable business practices with a CDP.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here’s how to get started.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.