Personalization is becoming a priority for marketers who aim to improve digital customer experiences. Advances in artificial intelligence and machine learning are also making it easier for marketers to identify unique audiences and deliver contextualized content and messaging at scale.
According to research from CDP.com, people are open to AI’s growing role in marketing and how the technology is used to provide relevant product and service recommendations. But what industries are getting it right, and where can companies continue to improve?
Check out some of our findings below. You can also download the full report here.