Infographic: Are Brands Getting Customer Experience and AI Right?

Infographic - AI and Personalization: Are Brands Getting Customer Experience Right?

Personalization is becoming a priority for marketers who aim to improve digital customer experiences. Advances in artificial intelligence and machine learning are also making it easier for marketers to identify unique audiences and deliver contextualized content and messaging at scale.

According to research from, people are open to AI’s growing role in marketing and how the technology is used to provide relevant product and service recommendations. But what industries are getting it right, and where can companies continue to improve?

Check out some of our findings below. You can also download the full report here.

Amy Onorato
Amy Onorato
Amy Onorato is the Managing Editor of and Senior Content Marketing Manager at Treasure Data. Prior editorial and creative roles include journalism, content marketing and content strategy for CBSNewYork, Newsday, DMN, and Publicis Sapient.