2025 Gartner® Critical Capabilities for Customer Data Platforms Access report
Deepen Your Understanding Of CDP Solutions
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here’s how to get started.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
How has the state of digital transformation changed, and what are the most important digital transformation trends for businesses to keep an eye on?
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.