NOW AVAILABLE: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS GET GARTNER REPORT
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
