The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.
There is an open secret to getting value from AI – and that’s getting the right data to inform it. Here’s how a a CDP can help.
Data cleansing should be viewed as a primary goal during the CDP implementation process. Here’s what you need to know about keeping your customer data clean.
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Coming to Las Vegas is the 2nd annual global summit for the CDP industry, CDP World. Register now for free!
Discover how AI, machine learning, and big data are revolutionizing procurement, optimizing supplier relationships, and driving overall business success.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.