The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Understand the principles of data governance, and how to create a secure data governance framework for your organization.
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
Understand how to use big data to turn your customer experience strategy into measurable business practices with a CDP.
Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.