Customer Journey
How to Create Four Different Customer Journey Maps
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
Author: Tom Treanor
Customer Journey
How to Make a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Single Customer View
5 Steps To Building A Single Customer View
Want to know how to build a single customer view? This post walks you through the process.
Data Governance
What is the Difference Between First-Party, Second-Party and Third-Party Data?
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
CX Analytics: How to Measure and Improve the Customer Experience
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
First Party Data
What is First-Party Data? How To Build a First-Party Data Strategy
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Data Governance
4 Reasons Companies Are Turning to CDPs
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer Journey
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Marketing Automation
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
What Is Customer Experience (CX)?
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.